Salem, MA August 15, 2015
Eleanor Robinson, Chief Operating Officer for 7-128 Software, contributed to two sessions
at the 2015 GameLoop unconference in Cambridge, MA.
Robinson presented Silver Gamers: An Untapped Market, a talk she has given in other venues.
The talk highlighted the growing number of potential gamers who are not being served
The games are not the kind older gamers want to play
The games have user interfaces that older gamers find difficult to use
The games are not being marketed to older gamers
Following the presentation Robinson led a vigorous discussion of marketing strategies aimed at silver gamers.
In a separate session, Robinson co-led a discussion of accessibility in games.
the discussion included:
The overlap between silver gamers and handicapped gamers in terms of accessibility
Resources available to developers who want to make their games accessible
Both sessions were well attended. Over 250 professionals attended the 2015 GameLoop.
ABOUT 7-128 Software
7-128 Software a small Salem software company that is unique in that many of its mainstream videogames are designed from the start to be playable also by the blind, the deaf, or the motion impaired.
Its more than 40 games include the Inspector Cyndi in Newport series, word games, arcade, and puzzle games. Itís game, Here comes the Duck! is possibly the only computer game anywhere playable by a blind two-year old.
For more information contact:
Cynthia A. Geller V.P. Marketing and Sales 7-128 Software