The talk gave 21 specific and practical ways to significantly increase a game's potential customer base by making it accessible to gamers who are older, color-blind, or disabled. It addressed resources and strategies for reaching the approximately 60 million potential gamers who are currenly unserved.
The venue was the Microsoft New England Research and Development (NERD) center in Cambridge, MA.
The talks were hosted by the Boston Festival of Indie Games organization.
Aproximately 500 indie developers attended the event. Robinson's talk was standing room only. An active discussion followed.
Robinson's talk was based on, and was an extension of her earlier paper, "Gaming on A Collision Course", which can be found here
Slides for the talk can be found here
Cynthia A. Geller
V.P. Marketing and Sales